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26/09/2012 ¦ News
CEEREAL is pleased to announce that its 8th annual “Breakfast Week”, which will be sponsored by George Lyon MEP, will be held on 25-26 September 2012 in the European Parliament, Brussels.
19/09/2012 ¦ News
01/06/2012 ¦ News
The first European Breakfast Day took place on 24 April 2012 to mark the launch of the “Make Time for Breakfast” pledge
With non-communicable diseases on the rise, and many Europeans skipping breakfast, the “Breakfast is Best” campaign (www.breakfastisbest.eu) is calling on stakeholders across Europe to address the importance of breakfast in healthy lifestyle choices and combating health inequalities, and support to the “Make Time for Breakfast” pledge. Judith Liddell, Secretary General of The European Federation of the Associations of Dietitians (EFAD) points out “that is a worrying trend that we need to address as a society. A good breakfast forms an essential part of a healthy and balanced diet.”
Together, our objective is to ensure that by 2020 all EU countries stress the importance of eating breakfast in their nutrition policies, and monitor breakfast consumption as a key health indicator.
European Breakfast Day was celebrated with the interactive “Ask the Experts” event led by four key “Breakfast is Best” campaign member representatives. This dynamic format saw the experts move from table to table, presenting the issues, providing insight into the science behind the benefits of breakfast and answering participants’ questions.
Dr. Roberto Bertollini, WHO Europe, Kristy Lundström, Scandinavian School of Brussels, Halli Kristinsson, LazyTown also spoke at the event. Pictures of the event can be found at the link http://www.breakfastisbest.eu/pledge/
24/03/2011 ¦ News
On Monday, March 21 (Dublin), the Irish Breakfast Cereal Association (IBCA) successfully launched its first Breakfast Week and its campaign entitled “Back to Breakfast”. Partnering with the Irish Nutrition and Dietetic Institute (INDI), IBCA’s campaign aims to do the following:
01/07/2009 ¦ News
The breakfast cereals category was seen to make most use of nutritional info, with back of pack info on some 94 per cent of products and front-of-pack info on 70 per cent.
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CEEREAL - European Breakfast Cereal Association
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