News

26/09/2012 ¦ News
Breakfast Week 2012

CEEREAL is pleased to announce that its 8th annual “Breakfast Week”, which will be sponsored by George Lyon MEP, will be held on 25-26 September 2012 in the European Parliament, Brussels.

19/09/2012 ¦ News
We are happy to announce that two videos “From the field to your breakfast bowl” are now available on the website

How cornflake based cereals are made	How extruded cereals are made

01/06/2012 ¦ News
European Breakfast Day and the “Make Time for Breakfast” pledge launched!

The first European Breakfast Day took place on 24 April 2012 to mark the launch of the “Make Time for Breakfast” pledge

With non-communicable diseases on the rise, and many Europeans skipping breakfast, the “Breakfast is Best” campaign (www.breakfastisbest.eu) is calling on stakeholders across Europe to address the importance of breakfast in healthy lifestyle choices and combating health inequalities, and support to the “Make Time for Breakfast” pledge. Judith Liddell, Secretary General of The European Federation of the Associations of Dietitians (EFAD) points out “that is a worrying trend that we need to address as a society. A good breakfast forms an essential part of a healthy and balanced diet.”

Together, our objective is to ensure that by 2020 all EU countries stress the importance of eating breakfast in their nutrition policies, and monitor breakfast consumption as a key health indicator.

European Breakfast Day was celebrated with the interactive “Ask the Experts” event led by four key “Breakfast is Best” campaign member representatives. This dynamic format saw the experts move from table to table, presenting the issues, providing insight into the science behind the benefits of breakfast and answering participants’ questions.

Dr. Roberto Bertollini, WHO Europe, Kristy Lundström, Scandinavian School of Brussels, Halli Kristinsson, LazyTown also spoke at the event. Pictures of the event can be found at the link http://www.breakfastisbest.eu/pledge/

24/03/2011 ¦ News
Inauguration of Irish Breakfast Cereal Association (IBCA) Breakfast Week

On Monday, March 21 (Dublin), the Irish Breakfast Cereal Association (IBCA) successfully launched its first Breakfast Week and its campaign entitled “Back to Breakfast”. Partnering with the Irish Nutrition and Dietetic Institute (INDI), IBCA’s campaign aims to do the following:

• promote breakfast as one of the most important meals of the day for consumers
• highlight the benefits of breakfast consumption
• identify issues/challenges around breakfast consumption
• review breakfast consumption patterns in Ireland
• explore links between breakfast consumption and overall health

To find out more please visit www.ibca.ie and watch the official video here:

01/07/2009 ¦ News
FLABEL survey on Nutrition labelling shows Breakfast cereals are best in class

The breakfast cereals category was seen to make most use of nutritional info, with back of pack info on some 94 per cent of products and front-of-pack info on 70 per cent.

A new survey by FLABEL indicates widespread listing of nutritional information on food products across the EU and Turkey, with 85 per cent of goods surveyed giving info back-of-pack and 48 per cent front-of-pack.

The team also looked at a spectrum of different product types: sweet biscuits, breakfast cereals, ready meals, carbonated soft drinks and yogurts.

Of these, the breakfast cereals category was seen to make most use of nutritional info, with back of pack info on some 94 per cent of products and front-of-pack info on 70 per cent.