Events

01/07/2011 ¦ Events

Breakfast Week 2011 Announcement

We are happy to confirm that this year´s Breakfast Week will be held on 18th and 19th October (8 to 10.30 am) in the European Parliament, and will be hosted by Jo Leinen MEP, Chair of the Committee on the Environment, Public Health and Food Safety. It will explain the role of breakfast cereals as part of a healthy diet and lifestyle, with a specific focus on nutrition and related topics. A breakfast bar, informative materials and educational display tables will all form part of our activities. Click here to find out more and keep an eye on our website for further updates in the upcoming months. We look forward to seeing you there!

28/09/2010 ¦ Events
6th Annual Breakfast Week was held in Brussels

Breakfast Week is part of CEEREAL’s long-standing commitment to keeping all European stakeholders informed about the importance of healthy breakfast habits, and the ongoing contribution the breakfast cereal and oat milling industries are making within the areas of nutrition and health.

The first Breakfast Week was launched in the European Parliament in 2005. Over the course of 5 years, this annual event has made a very real contribution to building awareness amongst EU policy makers and opinion formers on the importance breakfast and breakfast cereals makes on the health and wellbeing of European citizens.

Breakfast Week 2010

This year’s Breakfast Week was held on 28th and 29th September (8 to 10.30 am) in the European Parliament, and was sponsored by MEP Esther de Lange. As always, we were welcoming a wide range of European and Brussels community stakeholders to discuss the role that breakfast cereals play in improving the diet and nutritional status of Europeans. There was an impressive and delicious selection of breakfast cereals from Europe to choose from, as well as an interactive quiz and competition.

Breakfast Week 2010 also showcases our latest poll, which has been designed to capture breakfast habits and consumption data across Europe. Please click here to take our Breakfast Habits Poll.

 Press release.

Make a difference today. Kick-start your day with breakfast.

04/12/2009 ¦ Events
Breakfast Week Quiz winner

CEEREAL congratulates June O’Keeffe on successfully and correctly completing the quiz which was picked out as the winning questionnaire from our prize draw!

j_OKEEFFE.jpg

30/09/2009 ¦ Events
5th Annual Breakfast Week held in Brussels

CEEREAL is pleased to announce that its fifth annual “Breakfast Week”, sponsored by Christa Klass MEP, was held on the 29-30 September 2009 in the European Parliament.

This year’s event again proved popular amongst the numerous European Parliament and Brussels community stakeholders who attended.

Breakfast Week is part of CEEREAL’s long-standing commitment to keeping all European stakeholders informed about the importance of healthy breakfast habits, and the ongoing contribution the breakfast cereal and oat milling industries are making within the areas of nutrition and health.

Read the press release to the 5th Breakfast Week.

24/06/2009 ¦ Events
BREAKFAST IS BEST Campaign hosts EU Health Policy dinner debate “Breakfast on Trial”, Wednesday 8th July, 2009

The ‘Breakfast is Best’ campaign is pleased to announce a unique EU Health Policy debate to be held on Wednesday 8th July 2009 at the Renaissance Hotel in Brussels entitled ‘Breakfast on Trial’.

This one of a kind event, which had been designed to raise awareness amongst European and national level opinion formers of the importance of breakfast as a meal, will take on the format of a real trial.

There will be a presiding Judge (MEP John Bowis), expert witnesses (including; Dr Vincenzo Costigliola (EMA), Karin Hadell (EFAD), and Hugo Ramon (AEDE)), the inquisitor (Dr Ian Banks EMHF) and a jury (the event attendees). Amongst those due to attend are representatives from various NGOs and industry associations, EU public policy makers, members of the EU Parliament and representatives from the EU Member state countries.

Related documents:
- Download the invitation (pdf)