Latest updates

04/12/2009 ¦ Events
Breakfast Week Quiz winner

CEEREAL congratulates June O’Keeffe on successfully and correctly completing the quiz which was picked out as the winning questionnaire from our prize draw!

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01/10/2009 ¦ Press releases
Breakfast Week 2009 Press release

Press release Breakfast Week 2009.

30/09/2009 ¦ Events
5th Annual Breakfast Week held in Brussels

CEEREAL is pleased to announce that its fifth annual “Breakfast Week”, sponsored by Christa Klass MEP, was held on the 29-30 September 2009 in the European Parliament.

This year’s event again proved popular amongst the numerous European Parliament and Brussels community stakeholders who attended.

Breakfast Week is part of CEEREAL’s long-standing commitment to keeping all European stakeholders informed about the importance of healthy breakfast habits, and the ongoing contribution the breakfast cereal and oat milling industries are making within the areas of nutrition and health.

Read the press release to the 5th Breakfast Week.

21/07/2009 ¦ Press releases
Breakfast on Trial

Breakfast on Trial press release.

01/07/2009 ¦ News
FLABEL survey on Nutrition labelling shows Breakfast cereals are best in class

The breakfast cereals category was seen to make most use of nutritional info, with back of pack info on some 94 per cent of products and front-of-pack info on 70 per cent.

A new survey by FLABEL indicates widespread listing of nutritional information on food products across the EU and Turkey, with 85 per cent of goods surveyed giving info back-of-pack and 48 per cent front-of-pack.

The team also looked at a spectrum of different product types: sweet biscuits, breakfast cereals, ready meals, carbonated soft drinks and yogurts.

Of these, the breakfast cereals category was seen to make most use of nutritional info, with back of pack info on some 94 per cent of products and front-of-pack info on 70 per cent.