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Make time for breakfast on the first European Breakfast Day!
With non-communicable diseases on the rise, and many Europeans skipping breakfast, the Breakfast is Best campaign is calling on stakeholders across Europe to address the importance of breakfast in healthy lifestyle choices and combating health inequalities. Judith Liddell, Secretary General, of The European Federation of the Associations of Dietitians (EFAD) points out “That is a worrying trend that we need to address as a society. A good breakfast forms an essential part of a healthy and balanced diet.”
First European Breakfast Day
To mark this initiative, the first ever European Breakfast Day will be launched at the Brussels Press Club on Tuesday, 24 April 2012, in Brussels. This unique event will bring together European institution decision-makers, NGOs, the media and other health supporters, all of whom share a common goal: to encourage all European citizens to make time for breakfast.
Join the debate
The interactive “Ask the Experts” event will be led by four key campaign member representatives. This dynamic format will see our experts move from table to table, presenting the issues, providing insight into the science behind the benefits of breakfast and answering participants’ questions. Please visit www.breakfastisbest.eu again soon, for the release of the European Breakfast Day speaker list.
Don’t forget to mark the date and register your attendance for the launch event by clicking here. For more information, please e-mail info@breakfastisbest.eu or call Janita Govinden at the BIB Secretariat on +32 510 60 28.
Make time for breakfast – and sign the pledge!
Together, our objective is to ensure that by 2020 all EU countries stress the importance of eating breakfast in their nutrition policies, and monitor breakfast consumption as a key health indicator. You can show your support today by signing our “Make Time for Breakfast Pledge”, which calls for action by policymakers across Europe in order to improve rates of regular breakfast eating.
Latest updates
30/11/2011 John Wanvig elected new CEEREAL President
Download this press release (.pdf)
21/10/2011 7th Annual Breakfast Week 2011 welcomes 1500 visitors in European Parliament, Brussels
Please click here to download our latest press release, following two days of Breakfast Week 2011 in the European Parliament, Brussels on Tuesday 18th & Wednesday 19th October. The event successfully highlighted the nutritional benefits of breakfast cereals as part of a balanced diet and healthy lifestyle and brought together more than 1500 visiting stakeholders including European and National policy makers and opinion formers, MEPs and their staff, high-level officials from both national and European institutions, and the media. Breakfast Week also provided MEPs with the opportunity to enjoy a nutritious breakfast with their colleagues, and take part in a unique personality test to explore their true breakfast personality type. You can still access the test by clicking here.
For more information on the event please contact Alexander Jess, CEEREAL Secretary General, Tel: +32 (0)2 549 5640, info@ceereal.eu.
15/09/2011 CEEREAL brochure: The benefits of breakfast and breakfast cereals
Read the CEEREAL brochure: The benefits of breakfast and breakfast cereals.
+32 (0) 2 549 5640 
