Industry actions

German breakfast cereal sector improves nutritional composition of products

In 2018, the German breakfast cereal manufacturers agreed to continue improving the nutritional composition of their products, including sugar, wholegrain and fibre. The aim was to reduce the total sugar content of products marketed to children, weighted by their sales, by an average of at least 20% by 2025 as compared to 2012. Recent monitoring conducted by the federal research institute Max Rubner-Institut demonstrates that this voluntary commitment works! At an average of 17 grams of sugar per 100 grams, the sugar content of breakfast cereals marketed to children today is 38.5 percent or about ten grams lower than in 2016. The manufacturers of breakfast cereals work closely with the ministry and the Max Rubner-Institut to further develop the National Reduction and Innovation Strategy for Sugar, Fats and Salt in Processed Foods.

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