Priorities & Actions
Our commitments
CEEREAL members’ actions are driven by five key commitments, notably to
- Further improve the nutritional value of breakfast cereals;
- Provide products that meet the highest standards in terms of food safety and quality;
- Help people choose a nutritious and balanced breakfast;
- Advertise responsibly and promote the benefits of breakfast;
- Step up efforts to reduce the environmental footprint of breakfast cereal production and consumption.
Spotlight on Fortification
Fortification is the practice of adding nutrients, e.g., certain vitamins and minerals, to a food to enhance its nutritional quality, and, ultimately, to deliver a public health benefit. Ready-to-eat breakfast cereals are often fortified with B-vitamins and iron, increasingly so with vitamin D and sometimes with calcium.